Preparedness LabsRisk · Resilience · Preparedness
Free 72-Hour Risk Intelligence Brief

If your operations stopped tomorrow, would you know exactly what to do?

Every 72 hours, we turn world events into a short, plain-English brief for founder-led businesses. What happened. What it means for you. What to do about it.

  • Cyber attacks, supply chain breaks, and rule changes, in plain English.
  • Written for owners, not risk managers. No jargon. No 200-page plans.
  • Free sample edition, straight to your inbox.
Jeff Donaldson, PhD, founder of Preparedness Labs
Jeff Donaldson, PhD
Founder, Preparedness Labs

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28-year Army veteran PhD in risk and emergency management Professor, Royal Roads University Host of the Mastering Risk podcast
What's inside

One brief. Four things you can use.

01

The short version

A sharp summary you can read in two minutes. What happened and why you should care.

02

What actually happened

Each event broken down, with the root cause. Not headlines. Causes.

03

What to do about it

Practical steps sized for small and mid-sized businesses. Things you can action this week.

04

What's coming next

Emerging risk signals to watch, before they show up in the news.

The method

Calm beats scramble

Most businesses run the same loop. Something happens. Scramble. React. Recover. Forget. Repeat. Prepared businesses run a different one.

1See

Know what's changing in the risk world.

2Assess

Decide what actually matters to your business.

3Prepare

Fix the few things that would hurt most.

4Respond

Act fast when something goes wrong.

5Adapt

Keep the system alive as the business changes.

The brief is step one. It keeps you seeing.

From Jeff

Hear it from Jeff

Nineteen minutes on the question this page started with.

Jeff Donaldson at his desk, from a Preparedness Labs welcome video
About the author

Written by someone who has done the work

Jeff Donaldson spent 28 years as a Canadian Army officer and now teaches disaster and emergency management at Royal Roads University. He has spent three decades helping organizations prepare for the days that don't go to plan.

He started Preparedness Labs to give founder-led businesses the same practical resilience big companies get, without the enterprise price tag or the 200-page binder.

28-year Army veteran PhD, Public Policy (Risk & Emergency Management) Professor, Royal Roads University Host, Mastering Risk podcast & YouTube
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Fit check

This brief is for you if…

It's for you if

  • Your business has grown past the point where "we'll figure it out" still works.
  • Key knowledge lives in a few heads. Yours is one of them.
  • You depend on suppliers, systems, or software you can't easily replace.
  • You want plain facts about world events, not panic and not PR.

It's not for you if

  • You want compliance paperwork for its own sake.
  • You want fear-based disaster content.
  • You'd rather buy a binder than build a habit.
Questions

Fair questions, straight answers

Is it really free?
Yes. The sample brief costs nothing and there's no credit card. You get one full edition, the same one members get. If it's useful, the Early Warning System is the paid version, every 72 hours. That's a choice, not a trap.
Is this fear-based doomer content?
No. We don't sell fear and we don't think every headline is a catastrophe. The brief is calm, evidence-based analysis for people who run businesses. Non-apocalyptic by design.
I'm not a risk expert. Will this be over my head?
No. The brief is written for owners, not risk managers. Short sentences, plain English, and every recommendation is sized for a real small business.
What do you do with my email?
We send the brief, then a short series of follow-up emails with more practical ideas. That's it. No selling your data, no spam, and every email has a working unsubscribe link.
How is this different from a consultant?
Consultants sell projects. The brief gives you the intelligence to decide for yourself. If you later want help building a full resilience system, that exists too. But the brief stands on its own.

Don't wait for disruption to show you the gaps.

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Free 72-Hour Risk Brief